FERMAT Forever Links

FERMAT Forever Links are re-routable URLs that can be remapped to any Fermat shop or external website.


If you were a FERMAT customer before this release, all existing shop links in your dashboard were automatically converted to Forever Links. Don’t worry though no action is required by you. All existing ads will continue to operate as normal but with added benefits.

Because FERMAT Forever Links are remappable, you will be able to change the destination of the link whenever you want. What this means is:

The Endless Possibilities of Forever Links

Opportunities for Forever Links are endless - once you set up a campaign with a Forever Link, you’ll be able to reroute it directly in the platform moving forward.

Here’s how we recommend using Fermat Forever Links

Some additional suggestions for using Forever links: